A long-term home for high-quality small businesses.

Kinrock acquires controlling interests in business-to-business services companies with the goal of preserving them and growing them. We invest permanent capital, which means we do not plan to sell the companies we acquire, allowing us to take the long view and build for the future.

Kinrock’s mission is to help preserve the legacies that have been built by the owners of successful, high-quality small business-to-business services and software companies. Our first goal is to “do no harm” to the businesses we acquire, providing continuity to employees, suppliers and clients. We seek to be the right acquiror for owners that care about what happens after they sell.

 Our COMPANIES

Redmill Advance is the leading provider of regulatory exam training and continued professional development services for the UK wealth management industry.

Visit: redmilladvance.com

Expert Pensions is the leading provider of regulatory training services to the UK’s pension advice industry.

Visit: expertpensions.com

Mi Crow Courses provides high-quality three-minute training videos on cyber security awareness, Microsoft 365 and soft skills.

Visit: microw.com

Acquisition Criteria

Kinrock seeks to buy businesses with the following characteristics:

  • Provision of a business-to-business service, e.g. professional training & development, business software, compliance, quality management, certification, data provision, etc.

  • A high degree of contractually recurring or repeat revenue and low customer churn

  • Low or manageable revenue concentration by client

  • Based in the UK or Ireland

  • Either existing manager wants to stay on (whether or not the owner) or happy to stay on till replacement found

  • Either owner wants to sell completely or remain a shareholder

  • Annual manager-in-place EBITDA between £200K and £750K

  • Manager-in-place EBITDA margins over 20%

Why sell to Kinrock?

  • We specialise in business-to-business services and software and can thus understand your business and provide relevant know-how on digital marketing, operations, sales and employee recruitment & retention

  • We invest permanent capital (not a fund) and would not aim to ever sell your company

  • You can continue to be involved with the business or transition away

  • You can decide to sell completely or to remain a minority shareholder as we steward the business you’ve built into its next phase of growth

The name Kinrock comes from the combination of two words: 


Kin

Meaning family, reflects our highly collegial and considerate approach towards the owners, management and employees of the businesses we acquire, as well as towards the businesses’ clients whose success it is our ultimate mission to support. We view all these individuals as part of the Kinrock family.

 
ROCK

Symbolising stability, perseverance and strength. We aim to protect the legacies of the companies we acquire and set them up for further success as they enter their next chapter as part of the Kinrock family.